Interactive Media

We aim to become the business partners or providers of the biggest players on the market so that they can maximize the monetization of their streaming content (videos, podcasts, videogames, VR etc.) and take the plunge into content platforms at a critical moment for the business model, due in part to the difficulty of capitalizing on the advertising and the limited number of users willing to pay for multiple platforms with almost identical content.

Our solution comes from an entirely different perspective to the OTT 1.0 platforms. The first-generation OTT considers video as a sellable product whether it be through direct sale of the video or integrating traditional advertising; Interactvty, in addition to including all the functionalities characteristic of OTT 1.0, sees video as so much more than a product that simply has to be sold. The 2.0 OTT views video as the best way to carry out any business model or digital action. In other words, Interactvty turns any video into a rich ecosystem for business and action. Moreover, thanks to Interactvty, this concept can be shifted to any content available via streaming, like audio (podcasts or music), or videogames. The transformation of any streaming content into a vehicle that hosts multiple business and action models can only be done with Interactvty´s OTT 2.0 technology